Used by 100+ purpose-driven founders across Australia and beyond.
Business Coaching & Automation for Health & Fitness Professionals
Helping wellness entrepreneurs, chiropractors, coaches, and health & fitness professionals scale sustainably; with strategy, systems, and soul.
Structure Is the New Freedom
You’ve built something real. You’ve proven your concept. But now the business is running you… not the other way around.
At Flow States Collective, we help health and wellness professionals step into their role as high-performance CEOs. Our method blends proven strategy, powerful systems, and soul-aligned structure, so you can scale your business and your life.
“We don’t just coach your business. We empower the human behind it.”
— Emma + Tyson
How We Help You Scale with Strategy, Systems & Soul
Get Clarity Fast
Book a focused 1:1 session to refine your brand, streamline your backend, or map your next launch.
Choose between:
Soulful Strategy (brand + message)
Automate to Elevate (funnels + systems)
Your Business, On Autopilot
Flow OS is our done-for-you automation system designed to streamline client onboarding, nurture, and follow-up—so you can focus on results, not admin.
Used by yoga studios, health coaches, and e-comm brands scaling sustainably.
Scale Consistently, With Support
Our 6-month mastermind helps you create momentum with micro daily actions, weekly group calls, and 1:1 strategy. You also get full access to Flow OS.
Built for wellness founders ready to rise.
High-Touch Mentorship for Visionary Entrepreneurs
This is for the health leader who’s outgrown cookie-cutter advice. You don’t need more information—you need a partner in strategy, soul, and smart systems.
Our private mentoring is a high-touch, fully customized container for established entrepreneurs ready to elevate their business and reclaim their time. From refining your offer suite to scaling with automation, we move fast—and build around your life, not just your workload.
Strategy + systems tailored to your business model
Access to Flow OS + done-for-you implementation
Deep mindset and lifestyle alignment
Voxer/Slack access + ongoing private coaching
We Work With
Purpose-Driven Entrepreneurs Like You
Whether you run a hands-on health practice or a fully online wellness brand, we’re here to help you scale without burning out.
“I’ve never felt so seen and supported in both my business and my energy. FSC helped me automate, hire, and finally step into the CEO seat.”
— Sarah, Studio Owner & Breathwork Facilitator
Not sure if it’s the right fit?
Start Strong With Our Free Tools
Not ready for coaching yet? No problem. These free trainings and downloads will help you gain momentum, clarity, and confidence right now.
Want to go deeper?
Check out our
Designed to help you monetise your list with soul.
Emma’s book - Find Your Flow
A guide to coming home to yourself, so you can build from alignment, not overwhelm.
Find Your Flow is the book that sparked a movement. Written by Emma Maidment, co-founder of Flow States Collective, it’s a soulful recalibration for anyone feeling stretched thin, burnt out, or disconnected from their truth.
This isn’t about business strategy.
It’s about nervous system support, mindful living, and remembering who you are underneath the noise, because real success starts within.
At Flow States Collective, this is where we begin:
With your energy. Your values. Your flow.
Real Results From Soul-Led Entrepreneurs
From studio owners and health coaches to e-comm brands and multi-modality clinics, our clients are scaling smarter, faster, and more sustainably than ever.
Tune Into Our
Top-Ranked Podcasts
Get behind-the-scenes business strategy, soul-led leadership insights, and real conversations with high-performing founders who are rewriting the rules.
Featured on:
Hosted by Emma Maidment
For freedom-seeking entrepreneurs ready to scale without selling their soul.
Episodes on:
Systems that create space, Personal brand power, Conscious CEO energy.
Your Questions Answered
Who do you work with?
We work with purpose driven entrepreneurs, chiropractors, wellness coaches, studio owners, therapists, e-comm health brands, and other service-based entrepreneurs in the health and wellness space. If your business is real and you're ready to scale it - we can help.
I'm not tech-savvy. Can I still work with you?
Absolutely. Our systems are designed to work for you - not overwhelm you. Whether you're brand new to automation or scaling an already successful operation, we meet you where you're at. Flow OS can be fully done-for-you if needed.
What's the difference between the 1% Club and private mentoring?
The 1% Club is our mastermind: group calls, accountability, and daily action frameworks with some 1:1 support. Private mentoring is a high-touch, bespoke container where we work closely on your unique strategy, systems, and scale plan. It’s by application only.
Do I have to be in Australia to join?
Not at all. While many of our clients are based in Australia, we work with founders globally. Everything is online and timezone-friendly.
What results can I expect?
While results vary, our clients typically experience:
• Streamlined systems and more free time
• Higher revenue with fewer moving parts
• Increased confidence in their role as a CEO
• A business that finally supports their lifestyle
Still have a question?
Let’s Build the Business That Supports Your Life
You’ve done the hard part - proving your offer, building momentum, showing up for your clients.
Now it’s time to scale with clarity, structure, and soul.
Whether you’re just getting started or already earning consistently, we’ll help you build systems, sharpen strategy, and step fully into your role as the CEO.
Helping wellness entrepreneurs, chiropractors, coaches, and health & fitness professionals scale sustainably; with strategy, systems, and soul.
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